Since we began in 2012, we have helped create campaigns for a number of rare disease Charities and organisations. Having a rare condition can be extremely isolating, and often getting a diagnosis can be a long and complicated process. Approximately 6,000 children are born in the UK each year with a syndrome without a name – a genetic condition so rare that it is often impossible to diagnose. These children are often called ‘swans.’
To support SWAN UK’s ‘Superhero campaign’, we filmed with families in a London studio to celebrate all of the ‘superheroes’ affected by undiagnosed genetic conditions. The children dressed up as their favourite superhero for the shoot. Our aim was to create a memorable day for everyone involved, whilst producing a powerful set of films to support SWANs campaign. It was certainly an incredibly special day that none of us will forget.
